The spread of COVID-19 significantly affected consumer behaviors. EOL wanted to explore its impact on consumers and shared the findings with clients and helped them developing corresponding strategies. 

In this report, we would like to share findings from an online survey we conducted in May.

In May, the number of people staying at home increases significantly, activities at home compared to last April, watching TV and cooking have 7% increase.

Top 3 activities withdrew in 3 months as people suffer economic difficulty are online shopping, order food delivery and fresh ingredient delivery.

People are buying more protective medical goods.

The total number of visiting physical channels continues to decline, and there are only 8% of people who still maintain their original channel behavior.

People stay at home longer than before, even stay longer on the weekend than weekdays.20% of the respondents working from home struggled to work with family members around. Nearly 90% of the respondents were most concerned about lack of exercise due to longer time staying at home.

The concern about salary increased by 6% and more than 60% of the respondents cut down on spending. However, respondents were confident of investing more in the stock market.

About half of the respondents were worried and half not worried about vaccines, and the respondents were somewhat confident in the public/private sector.

After promoting knowledge of vaccines, people may be more willing to get vaccinated; however, there is no 100% guarantee for a safe life. Consumers will tend to stay cautious, which can change the patterns of shopping, outing, and dining in the long run. Exploring the future possibilities can help brands develop corresponding strategies.

Method
Online research, N=1000/per wave, all Taiwan, Sample distribution is based on the demographic of Taiwan.