The spread of COVID-19 significantly affected consumer behaviors. EOL wanted to explore its impact on consumers and shared the findings with clients to help them develop corresponding strategies. 

In this report, we would like to share findings from an online survey we conducted in July.

During the relaxed restrictions period, people are paying less attention to COVID-19 information. Media websites and YouTube's influence goes up while TV drops in information channels.

People continue watching shows on streaming media and cooking at home. Unnecessary spending increases slightly while one-third of people have less income. Half of consumers prefer mobile payment for cashback rewards.

Consumers remain highly alert to exposure to channels.More than 80% of the consumers are willing to revisit physical channels based on pandemic prevention measures, mostly hypermarkets.

Caring about the prices, 20% of consumers purchase frozen and refrigerated food online. Supermarkets remain the main channel to purchase fresh food since it offer a full range of products.

80% of consumers have takeout experience. Consumers care about the tastes and prices of food, as well as the distance, when choosing takeouts. People still stay at home longer than before. Stress of staying fit increases due to the lack of exercise.

59% of the consumers are concerned about their pay and cut down on spending. Nearly 90% of consumers are ready to move on.

People are looking forward to going back to normal life. Consumers take stock of the dining environment first during the relaxed restrictions period. Therefore, for food service providers, providing a spacious, clean dining environment is the top priority. Also, special offers remain the only way to attract consumers.

Method
Online research, N=1000/per wave, all Taiwan, Sample distribution is based on the demographic of Taiwan.