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Panorama Research: Two-Phase Research Model
Eastern Online innovates and adopts an original service named ‘Two-Phase Research Model,’ which includes twoinvestigative stages: E-ICP data analysis and customized research project.

At the first stage, we can quickly diagnose clients’ marketing issues by E-ICP database, the annual Taiwan island-wide lifestyle and consumption survey aged from 13 to 74 since 1988. According to our client feedbacks, usually most of marketing issues could be efficiently and effectively solved by E-ICP analysis.

If any issues need to be further probed, we can go for the second phase: customized qualitative or quantitative research project. Based on E-ICP profiling at the first stage, the research design and qualification could be easily and precisely optimized for specific issues to meet clients’ goals.

Based on the both outside-in and inside-out approaches, we can generate horizontal full scene learning about lifestyle mega-trend and vertical specific detailed quality of consumer insight. Therefore, research results will clearly reflect dynamic market status and enrich the explanation for consumer lifestyle variation.
This also facilitates the fact-based result easily adapted as actionable finding in order to help client make efficient and effective marketing decision and consumer feedback.

Annual Trend and Lifestyle Marketing Seminars in Taiwan
As a major trend observer in Taiwan, every December we host Annual Trend and Lifestyle Marketing Seminars after island-wide E-ICP survey
‧2015 The new normal and Abnormalism
‧2014 The Middle-age Rejuvenation VS Socail-mediaized fusion youths
‧2013 B+ Consumption, B+ Life
‧2012 Blur : No-line consumer
‧2011 The Devil Smart Consumer
‧2010 Powerful consumer evolution
‧2009 Authentic Value
‧2008 M-shaped consumption
‧2007 LOHAS research in Taiwan
‧2005 Mature age marketing in Taiwan
‧2004 The Maturing of Consumption
‧2004 Lifestyle marketing of Mature Age
‧2003 Critical Consumption Era
‧2003 Lifestyle marketing of teens

E-ICP introduction
E-ICP is the abbreviation of “Eastern-Integrated Consumer Profile”.
E-ICP is a well-known and unique inland-wide consumer behavior and lifestyle
 
database in Taiwan, which has operated survey since 1988.
E-ICP methodology
 
‧Survey period : Annual survey conducting during every June – August .
‧Sample Size : 2000
‧Target range : aged from 13 to 64 year-old Taiwanese
‧Coverer age: 56 main cities and towns of Taiwan island.
‧Research approach : Face-to-face interview
‧Sampling method: Stratified Random Sampling
‧Sampling distribution: According to the population distribution of Taiwan
‧Sampling error : ±2.19% (95% confidence level)
Products and Service
E-ICP Database:Providing complete database system that depending on customer’s demand and target segmentation
E-ICP Annual Report:Providing annual survey data by demographic (e.g. gender and age) cross analysis
Lifestyle data book:Providing advanced lifestyle explanation and cluster analysis
Customized research services :Providing both qualitative research (focus groups or depth interviews)and quantitative research method (face-to-face, telephone , and online surveys).
EOL Embrain online survey:A flagship on-line research platform which possesses more than 180,000 certified research panels
CMMS:Research data and report of China market and media
 
 
Contact Us
  TEL:886-2-27064865 FAX:886-2-27068085
E-mail: tina@isurvey.com.twgraceting@isurvey.com.tw
             steven@isurvey.com.twamanda@isurvey.com.tw
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